A wide array of digital initiatives can boost an organization’s online presence, drawing new audiences while piquing the interest of loyal visitors. At the core of a successful digital initiative is an intelligent content strategy that includes defining your goals and institutional voice; capturing the ideal subject and length of a social media post, web feature, email newsletter, or e-blast; and setting parameters for the use of accompanying images and links.

Global Editorial Services founder Eti Bonn-Muller has written copy for newly redesigned and relaunched websites, including for Artnet and Conceptio Unlimited, as well as for the Metropolitan Museum of Art, where she also served as a consultant on email newsletters, e-blasts, in-house website advertising, and social media campaigns on Facebook and Twitter. For the Walters Art Museum, she has developed copy for exhibition-related website features.

As a consultant for a liquefied natural gas (LNG) company, she provided guidance on how to structure the content and navigation on the organization’s newly redesigned website; created company and subsidiary profiles, as well as staff bios for the site; and established and maintained the company’s presence on Facebook and LinkedIn.

Please contact Eti at Global Editorial Services to discuss your digital initiatives.